Jessica Fullmer with Walter Cronkite                                        Walter Cronkite with the Future Leaders at the Sustainable Business Institute


The SUSTAINABLE BUSINESS INSTITUTE (SBI) extends its influence by the selective use of media channels. In addition to inviting media to events such as the Energy Summit, SBI also uses press releases and media channels to carry its message of sustainability.

 SBI also produces television programs about sustainable business. The first episode of “Sustainable Business” (with a Walter Cronkite inclusion) was broadcast in October of 1999, and was aired throughout 2000 on PBS/BTU television. This was linked via cable television networks to over two thousand colleges and universities.